Harry Potter, baluarte neoliberal

¿Sabías que la serie de Harry Potter sirve para inculcar valores capitalistas entre los más jovenes? Un ensayo del critico literario francés Ilias Yocaris, publicado originalmente en Le Monde nos lo explica (traducción al ingles del ensayo en el New York Times).
Gracias a Daniel Drezner por el enalce.

Aquí algunos extractos interesantes:

The apprentice sorcerers are also consumers who dream of acquiring all sorts of high-tech magical objects, like high performance wands or the latest brand-name flying brooms, manufactured by multinational corporations. Hogwarts, then, is not only a school, but also a market: subject to an incessant advertising onslaught, the students are never as happy as when they can spend their money in the boutiques near the school. There is all sorts of bartering between students, and the author heavily emphasizes the possibility of social success for young people who enrich themselves thanks to trade in magical products.

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Harry Potter, probably unintentionally, thus appears as a summary of the social and educational aims of neoliberal capitalism. Like Orwellian totalitarianism, this capitalism tries to fashion not only the real world, but also the imagination of consumer-citizens. The underlying message to young fans is this: You can imagine as many fictional worlds, parallel universes or educational systems as you want, they will still all be regulated by the laws of the market. Given the success of the Harry Potter series, several generations of young people will be indelibly marked by this lesson.